https://www.creareglobal.com/team daily 0.75 2021-08-25 https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/61241debd9bbbc31589cbcfd/1629756913071/GABYJPG.JPG Team - Gabriela Murillo Lead External Consultant Gaby holds a Master in Tourism from Monash University in Australia, and a BA in Hospitality Management from UTE in Ecuador. Her professional experience includes having worked at Galapagos powerhouse Quasar Expeditions, alongside a prominent career at the Ecuadorian Ministry of Tourism, where she worked as Chief of Staff at the Undersecretary of Tourism Promotion to later become a destination marketing specialist within the organization. This experience brought her the opportunity to work as the representative of Euroamerica Group in Ecuador. Before joining Creare Global as an external consultant, Gaby proudly served as the Tourism Director of her hometown, Riobamba. In her last consulting assignment, she researched on the impact of COVID-19 in tourism employment for the International Labour Organization. Photo of Gaby taken at the beach shore in Melbourne (Australia) during her studies at Monash University. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/61241ebc08c524203ac1e4e6/1629757128459/ALLI.jpg Team - Allison Valdiviezo Project Manager & Associate Consultant If you get an e-mail from Alli, rest assured your project is on track! With a curious mind and an eye for detail, she puts her heart into every project in the pipeline helping us achieve excellent results every single time. A passionate tourism advocate and a committed environmental activist, Allison just earned her BA in Tourism Development at ECOTEC University in Ecuador, graduating first in her class. She has cooperated as an intern in several local projects including a community-based development strategy for Puná Island, and the design of tourism products and themed routes for the municipality of Samborondón, among others. With a promising career ahead, she has worked as research assistant for our consultants in ambitious projects in Puerto Rico, Guatemala, Honduras and El Salvador, so far. Today she oversees all the projects in our portfolio as Project Manager. Photo of Alli taken at Big Bear Lake in San Diego CA (USA) during a family retreat. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/61241ef513d2e533ad09c094/1629762220982/CARLAJPG.JPG Team - Carla Portalanza CEO & Principal Consultant Carla brings 15+ years of experience in the industry working in sustainable tourism planning, product development, and marketing & public relations for the promotion of tourism destinations. She holds a BA in Tourism, a Master in Tourism Policy and Strategy from the University of Catalonia, and a Master in Tourism Administration from The George Washington University with a focus in sustainable destination development and international development studies. At the TEC de Monterrey she earned international certifications in Strategic and Innovate Marketing. With extensive training in the US, Mexico, Spain, Belgium and Taiwan, she is passionate about development through tourism. Savvy in public policy making, consulting for development projects with international governments and building strategic partnerships, her private consulting practice has taken place in Ecuador, Mexico, Bolivia, Puerto Rico, Guatemala, Honduras, El Salvador, Panama and Paraguay, assisting in projects to benefit municipal and national tourism boards, local communities and SMMEs. She has consulted with global firms such as GeoAdaptive and Branding Latin America serving a list of top clients like the Inter American Development Bank and the International Labour Organization. Before joining the Ecuadorian Ministry of Foreign Affairs to lead the office of Cultural Affairs and Public Diplomacy at the Embassy of Ecuador in Washington D.C. for 4 years, she spent around 9 years at the Ecuadorian Ministry of Tourism, where she held various managerial roles and served as Undersecretary of Tourism Promotion. Her work was instrumental in developing Ecuador’s promotion strategies to position as a world-class tourism destination. Photo of Carla taken at Tikal National Park (Guatemala) during a consulting project for GeoAdaptive. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e4d783187f50824963c2694/1585602891303/TCDSC_1280x482_w.png Team - We have partnered with The Creative Data Science Company to deliver the data-driven solutions our clients deserve! Their experience in data science is an asset that powers our projects as we work together to unlock the power of data to create smarter, better tourism. https://www.creareglobal.com/potential-destinations daily 0.75 2020-07-14 https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e5065a2169a2139bb4fd411/1582327214526/ Potential Destinations - Kick-Start Situational Analysis. Powered by Big Data. First things first. A situational evaluation of the destination is critical to identify the potential factors that might serve to boost tourism development and catalyze the local economies. We carry out this analysis through the assessment of information gathered from official sources and big data content. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e5066bcdbfcb2688eeab0df/1582327499416/ Potential Destinations - Stakeholder Mapping & Community Visioning. Tourism is a complex sector with multiple stakeholders at the local, regional and national level. Identification of public and private institutions; communities and civil organizations that might be directly or indirectly related to the tourism development of a destination, is the first step to secure an active participation of all the parties involved for the construction of a common vision for growth. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e50672b1408117e3b39de58/1582327609444/ Potential Destinations - Strategic Tourism Planning. Achieving sustainability and competitiveness is only possible with proper policy and planning. We believe in inclusive and participatory planning processes, where, together with the local beneficiaries, we devise a plan sensitive to the multi-sectoral nature of the industry and consideres the socioeconomic and tourism conditions of each destination. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e5065d78ff9f5167f669210/1582327271252/ Potential Destinations - Catalogue of Tourism Assets. Updated information of the assets of a destination becomes a basic tool for developing destinations. Classification and qualification of attractions, resources, and establishments that provide tourism products and services in the destination with geo-referenced location is needed to help determine development priorities and needs.. https://www.creareglobal.com/empowered-destinations daily 0.75 2020-07-14 https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e52178b6dd0756fb8eaebbf/1582438313358/ Empowered Destinations - Competitiveness ToolKit for the Tourism Value Chain. A series of programs catered to the tourism service suppliers to strengthen the provision and quality of tourism products and services such as training workshops related to tourism marketing, reputation economy, digital literacy and e-commerce; and quality assurance programs to ensure the optimum quality of the destination offerings. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e505af925166418f2fc0b56/1582324487408/ Empowered Destinations - DMO Governance Model & Legal Framework Critique. Management model to establish and effectively manage a Destination Marketing Organization (DMO), highlighting the importance of having a structured team working towards a common goal: to guarantee the sustainable tourism development of the destination. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e5059af5e3d7954099b8f0f/1582682034567/ Empowered Destinations - Reputation & Sentiment Analytics. Powered by Big Data. Evaluation of the web content that configures the digital presence of the tourism destination, in order to determine its position in the market at a national and international scale. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e50577d25166418f2fb5300/1582323603291/ Empowered Destinations - Destination Management Assesment. A comprehensive and integral analysis of the destination in order to identify its possible weaknesses and threats, propose strategic solutions, and define an action plan that guarantees sustainable tourism growth. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e55cf8b09132e2873e7cb57/1582682016236/ Empowered Destinations - Audience Mapping for Hyper-Targeted Messaging. Powered by Big Data. Identify, categorize and target your potential audience with our data science methodologies to craft the perfect communication and messaging strategies according to the OCEAN analysis of the big 5 personality treats of your consumers. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e50559ff0e85a5f478bede1/1582682025987/ Empowered Destinations - Destination Branding & Basic Marketing Plan. Design, creation, and management plan for a brand-new destination image, devised according to the characteristics and resources of the destination, and outlined based on the desires and preferences of your target market. https://www.creareglobal.com/smart-destinations daily 0.75 2020-07-14 https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e505098e56ad01b43f4c2dd/1582321827308/ Smart Destinations - Business Intelligence & Market Profiling. Powered by Big Data. Characterization of tourism demand through the analysis of statistics and digital content that could validate decision-making regarding the regulations, management, and promotion of the destination. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e5050e058d82b6fb5a48882/1582322037715/ Smart Destinations - 360 Inbound Marketing Strategy. Innovative marketing plan based upon inbound marketing strategies such as content generation, community management, and SEO; specifically devised to guarantee the effectiveness of every marketing effort upon your target market. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e5052bc1e73460ae849d874/1582322375858/ Smart Destinations - Campaign Auditing for Smart Advertisement. Powered by Big Data. Performance evaluation of promotional campaigns through the use of social listening tools that will gather consumer impressions and reactions upon the advertising efforts, allowing us to measure the reach and impact of the investment. https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e50553f1e73460ae84a70f9/1582323021306/ Smart Destinations - Tourism Competitiveness Dashboard & Report. Powered by Big Data. Monthly subscription plan to a newsletter where you will be notified about the tourism performance of your destination, along with the latest statistics of great impact on the tourism market. https://www.creareglobal.com/home daily 1.0 2021-09-20 https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e825f9a699ef250abdc66f6/1594705210644/ Home https://static1.squarespace.com/static/5e3b3293d290a83f1ec09489/t/5e825f9a699ef250abdc6709/1594697884204/ Home - Who we are A tourism consulting firm solely focused on creating customized solutions, sensitive to each of our destinations’ growing phase. Passionate and committed professionals bring in their “glocal” expertise in tourism planning, sustainable development, policy-making, destination marketing, international cooperation and business strategy. 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